Instagram 和 葡萄树: Using Short Video to Sell Products
In a short-attention-span world, is going ultra-short the new way for br和s to create online video? At the recent 流媒体 West conference in sunny Huntington Beach, California, StreamingMedia.com contributor 何塞-卡斯蒂略 led a session that explained the differences between 葡萄树 和 Instagram，并告诉如何使用它们.
"Instragram was born in October, 2010. It seems like eons ago in social media terminology," Castillo said. "It was bought in April, 2012, by Facebook for $1 billion. 是的, 就是十亿加b,' 和 you probably saw the news recently of the SnapChat founder turning down the billion dollar offer from Facebook for SnapChat. Instagram was quite happy to take that mix of cash 和 stock, 和 get bought by Facebook. According the latest numbers -- September, 2013 -- there are 150 million active users."
葡萄树 videos are less than half the length of Instagram videos, but that just gives the viewer less time to get bored.
葡萄树出生于6月, 2012, 几个很酷的家伙, 并于10月份购买, 2012, 通过推特,卡斯蒂略继续说道. "The interesting thing is they didn't even launch the product yet. They were just bought because they had some cool brains behind the idea. There was no public product yet when they got bought 通过推特. They did launch in January, 2013, as an internal Twitter tool deeply integrated with Twitter."
For more on both social video platforms, including a look at how br和s are using them, 观看下面的视频 download Castillo's presentation.
展示:Instagram vs . Instagram. 葡萄树: H和s On With Social Video Apps
Is 7 seconds of video enough to tell a story? 15秒是不是太长了? The social video app battle between Facebook’s Instagram 和 Twitter’s 葡萄树 is more than just a distraction for early adopters. Major br和s 和 companies are using these tools to launch products, 市场服务, 和 tell their stories in an increasingly distracted world. Learn more about how these tools work as we look at real-world examples, 制作我们自己的视频, 和 share them online in this h和s-on, 互动演示.
发言人: 何塞-卡斯蒂略“总统，”何塞想
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