Rating Online Video: How Major Corporations See the Industry

呼叫 it online video; call it streaming media. 不管是什么术语, 大公司正在接受这项技术, and they are rapidly expanding their online video deployments to exploit its possibilities.

“视频在很大程度上是当前职场的惯用手法,格雷格·普利尔说, MediaPlatform总裁, a company that provides webcasting and media management technology to global enterprises. “Turning on a webcam and streaming your moving image is becoming as natural as dialing the phone in the office today,普利耶评论道. “Video streaming can be challenging in a large enterprise, 但幸运的是, 有新的解决方案, 例如Adobe Flash平台上的多播融合, which enable breakthroughs in network efficiency for video.”

“我们的客户实现了生产力, 信息/ knowledge transfer and travel cost savings by using online video for communications 和培训 that would otherwise be done in person,Darian Germain补充道, 副总统 of marketing with Polycom Video Content Management (formerly Accordent), which provides enterprise video management platforms that are employed by Fortune 500 companies and other large organizations. “These firms typically use Windows Media and use our software for internal CXO Webcasts, 在线培训, 远程学习,日耳曼说。.

那么大公司是怎么看待在线视频的呢? How do they rate its performance, and what more would they like to see it deliver? 为了找到答案，流媒体采访了安永的员工 & 年轻的, Lockheed Martin，微软和富国银行.

他们是如何使用在线视频的

专业服务机构安永 & 年轻(E&Y) has offices all over the globe and has been webcasting for the last 12 years to communicate both internally and externally. 今天,E&Y produces more than 400 live webcasts a year for audiences ranging in size from 500 to 10,000人. “我们喜欢它，”Joan dollar - spooner说 company’s associate director of Thought Center Webcasts, the firm’s “external-facing” live webcasts. “We’ve found that this is a great tool for communication, learning, 和培训.”

E的网络直播&Y originally began with slides on the web and conference calls, 快速移动到流式音频/幻灯片，然后是视频. “But we don’t only use it in-house: We see streaming media as a way to showcase E&Y’s leadership on current topics while raising awareness of the company’s services and capabilities,dollar - spooner说. “事实上, our external-facing webcasts constitute more than one-third of the total volume of webcasts produced by Ernst & 年轻的. In addition, we have incorporated on-demand video across all of our intranet and internet portals.”

Lockheed Martin has four separate business units that employ streaming media. “总的来说, the corporation uses online video for ‘all hands on deck’-type business meetings, 执行简报, 项目简报, 和培训,埃里克·哈兹说。, 网站经理, 媒体图形, 在洛克希德·马丁公司的空间系统公司. “We also do webcasts when we have special speakers in to speak to a group. We negotiate with them to record and then distribute their talk using online video internally.”

微软内部, audio/video presentations are produced by the aptly named Microsoft Studios department. It employs online video to deliver live and on-demand keynotes, 产品发布, 培训活动, and team meetings to both internal and external audiences.

“Content ranges from a person and [his or her] PowerPoint presentation/ computer demo sitting on camera in our studio and talking through [the] material to a very high-quality video production with on-air talent and multiple guests to very large-scale productions originating in convention centers in support of keynotes or 产品发布,特拉维斯·彼得沙根说, 微软数字媒体服务经理. “The production varies from low-end (simple and low-cost) to high-end (complex and higher-cost) depending on the material and audience expectations.” Audiences range in size from fewer than 50 for a “niche team event” to more than “50,同时有000名观众观看一个有新闻价值的事件, 产品发布, 或者执行基调,他说.

与此形成鲜明对比的是, “富国银行很少使用流媒体,帕蒂·珀金斯说。, team leader of Wells Fargo creative services technology department. 目前, “We deliver a 5-minute daily show called ‘Take Five’ that’s available to all 280,000 team members as well as a specific line of business programming,她说。. “We are exploring the capabilities to stream meetings to audiences under 200 participants using multicast. Our live broadcast channel to the enterprise is carried on satellite.”

他们是如何流媒体的

95%的答案是E&Y的网络广播是现场直播的. Between 70% and 75% are composed of audio/slides, and the remainder are video. 该公司的思想中心网络直播活动是现场直播, produced in various third-party production studios around the globe.

“Our goal is to achieve a CNN-style webcast, hosted by a moderator and featuring E&Y panelists and external subject matter specialists,” Dollard- Spooner says. “这些都是非常专业的活动, originating from one location and occasionally bringing in video feeds from other locations, 像伦敦. 但视频只是其中一个因素, and we are also very focused on engaging the audience by including polling questions and taking live questions from the audience.”

E&Y has built an encoding center and is multicast-enabled in the U.S., but it relies on external vendors for the platform support and content distribution. “We do have our own custom-built reporting and content management 美元-斯普纳说. “Metrics and content-sharing are critical to the success.”

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