YouTube Brand Marketing Success Starts With These 4 Steps
YouTube is the ultimate litmus test for brands: What does it take to create content that viewers actually want to engage with?
"On YouTube you can't buy your way to success the way you can on Facebook and Twitter," said YouTube marketing expert Brendan Gahan, speaking at the 流媒体 West conference today in Huntington Beach, 加州. Instead, brands need to create content people choose to see.
这是一个棘手的平台. Kids creating shows in their bedrooms can get millions of subscribers, 他指出, but brands with million dollar budgets struggle to do the same.
In his presentation, Gahan, the founder of brand marketing agency Epicsignal, offered a four-step process that video creators can use to boost their subscriptions and hits. YouTube is the largest social network around, 他指出, with more millennials than any cable network, 所以努力是值得的.
1. 遵循YouTube的最佳做法: This isn't complicated, but few follow through on all the steps. Make sure all videos have strong titles, tags, and thumbnails. At the end of each video, place a card asking viewers to subscribe or watch more videos. That's the foundation for a channel, Gahan said, and the results add up over time. 查阅 YouTube品牌攻略 更多的.
2. 跟着人们知道的走: Don't overcomplicate your titles and descriptions with hashtags and jargon. Don't pay for YouTube gadgets that change the viewing experience. Speak in simple language and let viewers know what you're offering.
3. 关注人际关系: 86 of the top 100 YouTube channels are built around one or two personalities, Gahan offered. Viewers respond more to a personal connection than they do a glossy, expensive video.
4. 拼命地迭代: Successful channels create a lot of videos around a few formats. Craft an identity, then improve your efforts with each video, Gahan said. You can see how successful YouTube creators have evolved their identities over time.
"It's just as easy as following those four steps,Gahan说, then added: "It's not really that easy. 这很难."
Watch the full presentation below and 下载Gahan的幻灯片.
相关文章
招聘销售经理? 从内部提拔. 寻找一名营销专家? 看看别的地方. Here's why video companies should disrupt the hiring process.
10月27日
Data is crucial to building relationships with viewers online, but use it badly and customers will feel like they're being stalked.
2016.6.24
Brands are beating ad-blockers by sponsoring original online video that viewers actually want to watch. However, branded video needs to feel authentic or viewers will turn away.
5月11日
The right marketing automation program can tie a company's online video campaigns together and turn shoppers into buyers. Learn what these programs offer, how they work with OVPs, and how to choose the right one.
1月15日
不仅仅是《百家乐app下载》的固定节目, Al Roker has years of experience helping brands communicate their message to an online audience.
10月30日
While the experience is currently being fine-tuned, a subscription plan is in the works and will launch in the next few months.
2015年2月19日
While the plans won't reach consumers for many months, both video sites are looking to monetize the viewing experience.
2014.10.29
If you're publishing video, chances are you're putting at least some of it on YouTube. These four companies offer tips for making sure you're doing it right.
2014年9月16日
Forget YouTube and the OVPs, says Ramp. Use the integrated engagement tools in this platform and then track viewer interactions.
7月24日