派拉蒙的广告技术挑战大规模直播
What are some of the biggest adtech challenges for live streaming at scale? 全球视频货币化和运营高级副总裁Jarred Wilichinsky 派拉蒙，采访了顾问纳丁·克雷费兹， 现实的软件, 特约编辑，流媒体, about some of the technical issues that must be handled in order to effectively deliver advertising during live streaming events.
“这不是 超级碗 因为你并不是向很多人投放一个广告, 但是你向很多人提供了很多不同的广告,Krefetz对Wilichinsky说 派拉蒙 到场的操作. “你能接受的延迟是多少??”
“如果是现场直播的话?威利金斯基说. “Latency is one of the number one enemies out there in digital land as you do in dynamic decisioning. 有一些方法可以缓解这种情况. I think prefetching is a term that is important in live, especially live with scale. 有不同的极端.” Wilichinsky emphasizes that the number of viewers must be taken into careful 考虑 in giving systems more time to adapt and prepare. 他说:“在这种形式的物质中，你把负载分散一点。. “Adtech in general works much better when it's spread versus a condensed factor.”
所以你要对它进行负载测试?克雷费兹说. 你也说过偶尔事情会破裂. 什么东西最常坏?”
“一切都破裂了，”威利金斯基笑着说. “我的意思是，延迟总是一个永无止境的挑战. 特别是在实时高并发的东西上. 你进入空白的VAST标签. 你知道, people still to this day think FLV is a video format that is acceptable in digital advertising. 闪电侠多少年前就消失了? 它仍然会出现. VPAID仍然在一些地方出现. 这些东西会引起问题. 声音等级——太大，太弱. 你知道，我们必须考虑如何在规模上标准化音频? 我们会在广告上线前进行审核. 我们检查他们的规格. 我们这样做，而且规模很大.”
“Are you using technology to check the ads or are you actually eyeballing it?克雷费兹问道.
“We use technology and have partnerships in place to check the core specs of it,威利金斯基说. “Your bit rate, your file size, your audio levels, your frame rates, and release frames. 你知道，那些核心元素.但他也指出，他们的运营团队仍然直接观看广告. “We still make sure there's not cursing or anything inappropriate,” he says. “The whole standards and practices are important even though we're digital. 您不希望在某些类型的内容中提供不合适的广告.”
了解更多关于广告技术的信息 流媒体西部2022.
看 完整的视频 来自流媒体连接2022.
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