SMNYC 2024: Grabyo的Clare Butler谈论云流媒体服务和定价模式

At 流媒体纽约2024, 蒂姆Siglin, Founding Executive Director, Help Me Stream 研究 Foundation, 特约编辑, 流媒体, interviews Clare Butler, SVP Marketing, Grabyo. 巴特勒强调，Grabyo不受地域限制，适合任何在现场工作的人, 包括新闻广播员, 体育俱乐部, 娱乐制作人. She also emphasizes the cost-effectiveness of cloud solutions, noting that cloud technology is now at parity with on-prem solutions, offering features like instant replay and SCTE-35 广告插入.

什么是Grabyo?

Siglin asks Butler to describe Grabyo and her role there.

Butler says that Grabo is 100% cloud-native and 100% built in the cloud. 这是现场演出, 分布, video monetization platform, she is the SVP of Marketing.

“当你说100%的云计算用于生产时，它主要集中在欧洲或美国? Where do you get your potential customers from?西格林问道.

“一切都结束了，”巴特勒说. “There is no geographic boundary. It is anyone that works in the live space. So we could be talking to news broadcasters, 娱乐和/或体育, through to anyone else that produces live content. So it could be sports rights holders, it could be 体育俱乐部 and teams. It could be anybody in that space.”

构建、购买或采用混合模式?

Siglin请Butler谈谈她刚刚参加的纽约流媒体小组(“Lining the Cloud For Live”) & 视频点播”).

“It was fantastic actually,巴特勒说. “It was basically [focused on] build versus 买 your own cloud production. 内容的重点是围绕内部部署的基础设施，而不是基于云的基础设施.”

“Versus some hybrid in the middle as well?西格林说.

“没错，”巴特勒说. “It was really interesting and fascinating. 当然, I sit very much in the cloud space, 所以很重要的一点是，把人们现在所拥有的各种各样的技术选择放在一起. 云服务非常容易集成到现有的本地基础设施中. 所以有一种混合的方法和那些想要建立自己的方法, then they have tech choices as well.”

Butler further breaks down the idea of “build vs. 买.“我喜欢从一个极端到另一个极端来谈论云，”她说. “So the ‘build your own’ very much sits on one side of the spectrum, 你的组织在哪里可能有很多繁重的百家乐软件，比如工程. 与另一个极端相比，构建自己的系统需要进行大量的维护, 哪一个是实时生产(和)完全托管服务的SaaS现代版本, 这让更多的人更容易接触到它他们不一定有足够的工程预算和百家乐软件.”

Siglin说 that in his 26 years working within the industry, 他目睹了内部部署与云计算之间的摇摆. “Hybrid is sort of a relatively new concept,他说, “但云计算有时会遇到的一个问题是，你的资本支出成本较低, 但从继续使用别人的解决方案的角度来看，你的运营成本更高, [with] the premium that gets charged. We do twice annual surveys for 流媒体杂志, we began to see people say, “我的云账单太高了.’ So where does that economics model fit in from an OPEX standpoint?”

巴特勒说，Grabyo有一个企业折扣计划(EDP)作为批量定价折扣模式. “The people that we speak to that sit in the broadcast engineering side, 或者生产方面, 可能不一定知道他们的组织有一个EDP承诺,她说。. “So that allows them to procure our service, 例如, 通过AWS市场, 他们可以在哪里利用他们已经承诺的折扣服务. 然后，当然，这也会帮助他们蚕食他们承诺的数量. So not only are they taking advantage of a better discount pricing, 但他们也要确保他们的金融同事通过消费他们承诺的服务量来保持更快乐.”

The new parities of cloud and on-prem

Siglin说, “You clearly sit in the cloud camp, 但是，从内部部署系统和云系统的对等角度来看，您是怎么看的呢?”

“I would say if you asked me that question about a year ago, it would be a very different answer, 只是因为我们已经把这项技术推向了我们以前从未见过的领域,巴特勒说. “In terms of parity, let's take an OB truck 例如. It's got a hundred features, of which you'd only maybe use 15 to 20. 现在，在云计算领域，我们专注于构建那些(主要)使用的功能. So, now more than ever, cloud technology is on at parity to on-prem. 例如, we've introduced some of the features over the last year or so, [such as] instant replay…[for that you need an] EVS-certified operator, whereas now we've built that feature in the cloud. So you can see the obvious benefits there, through to SCTE-35 ad in insertions to help monetize live content. That's another big thing that's come out.

“在我们与 放大, we've launched AI for our live clipping platform, which allows automated clipping and highlights at scale. 你也可以通过选择从事件本身展开的故事来策划内容, knowing that you'll never miss a beat. So, from a fan engagement perspective, spitting out that content at high volume and at scale, 通过Grabyo和放大的结合，你可以看到更高质量的内容. 你的粉丝会消费更多他们乐于参与的内容.”

Siglin说, “很明显, 无论如何，大型语言模型更适合云场景，而不是本地场景, 从计算的角度来看.”

“From an integration perspective as well,巴特勒说. “It's very easy to test out these solutions in the cloud versus on-prem. With the hardware situation that you have on-prem, the capacity of that is only limited to its lifespan. The big advantage of that from an OPEX and CAPEX perspective, 下次打开浏览器时，你会从所有的升级中受益吗. 所以你不受硬件容量的限制，基本上云服务会变得越来越好.”

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