SMNYC 2024: 弗里曼特尔's Laura Florence Talks FAST Gamification and Beat the BUZZR
At 流媒体纽约2024蒂姆·西格林，创始执行董事， 帮助我流研究基金会, 特约编辑，流媒体, interviews Laura Florence, SVP Global FAST Channels, 弗里曼特尔. She discusses how 弗里曼特尔 seeks to engage audiences with older content by incorporating interactive elements, 比如琐事和有趣的事实, 进入观看体验, allowing users to interact with the content through a mobile app. She also discusses the use of restorative AI to improve the quality of older content shot on tape for modern viewing platforms.
Siglin问 Florence to talk about her role at 弗里曼特尔.
弗洛伦斯说:“我是全球频道的高级副总裁. “我去年7月加入了他们, I've been brought in to help run both our linear businesses, 同时是广播OTA和FAST, as well as to support the D2C movement for a lot of our catalog in this new wave of digital delivery.”
弗里曼特尔和FAST的游戏化
Siglin mentions a keynote panel that Florence participated in earlier that day with Andy Beach, 首席技术官, 媒体 & 娱乐,在世界范围内, 微软 (“击败蜂鸣器! 微软如何 & 弗里曼特尔正在快速游戏化 & 利用互动电视”), where the discussion was the gamification of FAST. He asks her to describe what “gamifying” FAST means for 弗里曼特尔.
“We were looking at additional ways we could engage old content and make it new,弗洛伦斯说. “And one of the inherent easiest extensions of that is by taking games which have a very strong play along rate from our core audience, 大约96%. And then how do you enhance that experience for something fresh and new? But in addition, how can we reward our biggest fans for continuing to participate in the content?”
第二个屏幕概念
Florence discusses how the “second screen concept” helped 弗里曼特尔’s audience to best engage directly with their content.
“因为我们不是一个科技平台,她说。, “what was achievable was doing the second screen engagement that helped to enhance what was on screen, 而不是把它带走. 所以我们把所有东西都做成了一个手机应用.”
Siglin问, “And is part of the idea to sort of use machine learning to find places that might be slow in a typical game show and add trivia in there? 或者你把它添加到更激动人心的时刻?”
“I think a lot of it has been to explore the type of games because each game has a pretty specific format and they're different and how do they play along, 他们如何参与?弗洛伦斯说. “但这不仅仅是游戏本身的混合体. 它可以是琐事和有趣的事实. 这可能是一个赞助的时刻和元素. There's a lot of different tactics we could actually take that really are trying to optimize the content you're watching or playing along with.”
修复AI如何让复古内容看起来新鲜
Siglin notes that much of this vintage content was shot in 4:3 TV aspect ratio on video, that for those who are watching it now on large high definition TVs, the picture quality would be noticeably degraded with some kind of improvement. He asks how 弗里曼特尔 handles upgrading the content for modern screens and viewer expectations.
“Restorative AI is ready now to help take our SD content and move into HD in 4K,弗洛伦斯说. “但这不仅仅是修复它, 它在清洗它, it's providing that additional experience where it still keeps the integrity of the show, 但在4K电视上真的很好看.”
弗里曼特尔的观众接下来可以期待什么
Siglin问, “What are some of the things that your hardcore fans will have to look forward to with game shows in the next year or so?”
“对我们来说, it's been how can we reward and engage and provide this extension for customers that really want to play along and participate or even just provide feedback or just engage on social,弗洛伦斯说. “I think all of these things are just touch points to how we can help [our] power base engage. But we do hope to reward with additional giveaways, e-commerce, exclusive items.”
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