视频:演示:如何使您的视频更易于搜索

观看这个小组的完整视频流媒体西部, DT202B:个性化之路，在… 流媒体会议视频门户.

阅读这段录音的完整文本:

马克Tubinis: 人们用不同的方式寻找东西. 他们会使用不同的术语. 这完全取决于他们的想法. If your metadata is not enriched and that person does a search, 语音搜索或者输入一个搜索词, 这些信息不是元数据的一部分, 消费者不会找到他们想要的东西.

The only way to do that is just to continue to add metadata to the 信息 that improves search results. The 信息 that comes in from the variety of sources of content is often not the same, 没有对齐. Simple things like the rating might be actually formatted differently when you get it sourced from one source versus another.

当你遇到内容管理的挑战时, you've got to make sure that you're properly rooting out content that's inappropriate for youngsters and if they have not marked the content in the same way then you have a problem. 所以我们也必须对这些元数据进行规范化.

但最重要的是充实自己的能力. So add metadata to the 信息 so that you have a better chance of doing better recommendations for those end users and also making the search process easier for the end customer.

I'd like to show you an example of something we're doing with our content management system that allows us to add that enriched metadata by actually analyzing using AI tools. We're analyzing the actual video source and extracting that metadata directly from that analysis.

This is a view of our content management system and we're going to show a title called Tears Of Steel, whereby you can see some of the metadata that's part of it.

Down at the bottom there's some enrichment 信息 that we've actually articulated that we want the AI engine to go find. 和一家叫Dive的公司合作.tv，这是一家欧洲人工智能公司. They’re actually going through and analyzing the video and identifying different very, 非常具体的位置, 举个例子. They can go in and look for fashions and even brands of fashions. 他们可以进去寻找汽车的品牌. They can go in and basically add all this 信息 frame-by-frame into the system.

We can then import that 信息 into our content management system so it can be used for both recommendations and for discovery. And there are a lot of other use cases of this technology that we're finding that people are willing to pay significant amounts for.

This is an added feature to our content management system and we're looking at other use cases that we can have. So here it's just demonstrating that we've gone into our content management system so this is now part of that big warehouse of 信息 that we have. 我们看到我们已经标记了阿姆斯特丹中央车站. 谁知道呢, somebody may have gone on their honeymoon to Amsterdam and had some great dinner near the Central Station and they might be on their anniversary and they want to go look for that, and it turns out that there's a movie called Tears Of Steel that they can go watch. 它可能不适合作为浪漫的插曲.

这只是一个例子，一个放大的信息. 这个人工智能引擎还赋予我们其他能力. For instance, establishing the mood of a particular part of the video.

As an example, there's a really exciting car chase that includes Audis. There's also a set of scene changes that it has marked here so that after you've put the content in and you have the rights to be able to do ad insertion.

Think about the use case where you may have 信息 about the end user that they happen to be an Audi lover, and you just had this exciting Audi car chase in the Transporter movie, 当然. The end result is you can take the scene break right after that car chase and present an Audi commercial to them from the ad system.