Video: How Do You Choose a Codec With Technology Always In Flux?

"What if we just hold out, because in a couple years...Beamr的Mark Donnigan问道, raising the question that must at times occur to all providers of encoding services in a codec climate that's continuously in flux, 努力提供最好的质量, 大多数带宽效率, 和广泛播放高清, HDR, and 4K video for both current and future consumers of video content. 豪华版杰里米·莫里森, Fandango的萨米尔·艾哈迈德报道, and Gogo's Prem Bangole explain how they're dealing with these issues today with an eye to future innovation.

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Mark Donnigan: What if we just hold out? 因为再过几年, and I'm not even gonna to name the codec, 但是请填空, it's gonna be here and that's gonna solve all of our problems. 你是怎么处理的? 的张力, 我今天要经营一项服务, but there are gonna be better technologies in the future?

Jeremy Morrison: We use it as one of our main selling points for why you go to a managed service provider like us 'cause tomorrow we'll implement the next technology and redo your library and it's gonna keep changing so often. We're seeing our customers really stay with AVC with their HD content and almost all of them are saying HEVC as we go into 4K, but we don't have a single person we're working with in direct streaming who's really looking at anything outside of those two options.

Samir Ahmed: We continue to do all of our HD and SD content in AVC and then everything else--all our 4K and HDR content--is now in HEVC. That's where you see the big economies, right, of that side. I think one of the things, back to Mark's question, was you can't just stop innovating. It's a really hard thing, if you stop, it's very hard to catch up. 你的工作流程落后了, you fall behind in the tools you're using, 你变得自满. Getting caught up, even if you miss a generation, it's very hard to catch up after that.

Prem Bangole: I think change is permanent. No matter what, there will be better codecs. There's a couple of ways to peel the orange, especially for Gogo. One is increasing the bandwidth of the playing, which we're working on. The second way is decreasing the bitrate by not compromising the quality. When you try to bring in the new codec, the challenge it puts on the computing platforms, 我们有, I think some of them are trying out innovate them as well, 所以这对他们来说是一个挑战. It's just not a challenge for Gogo, who just is a service provider. This is a reason you gotta stay in it and try to beat the market.