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2013 Online Video Executive Prediction: Wowza Media Systems

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OJ宣布无罪. 超级碗. 911以及之后的日子. 总统竞选辩论. Live events like these become our shared experiences. They create community and are the conversation starters at work because 每一个人 sees these events at the same time. 而点播视频很方便, 这是在视频上看到的现场活动, 在他们正在发生的时候, 塑造我们的生活.

Many traditional TV channels have gone the OTT direction with great success, and many more will move that direction in 2013 and beyond. We should remember that the key to audience adoption and loyalty is not only evolving into a world 在哪里 the convenience of how, 在哪里, 什么时候实现呢?, 但也尊重“现在”的概念.”

So how do we meet the need for anytime, any在哪里 content while keeping the live content relevant? Tools like network DVR and recording can (and should) be used by online streaming professionals to efficiently create the on-demand pieces of content for later consumption, while simultaneously streaming the ever-important live content. As these tools continue to evolve in 2013 and beyond, not only will the quality of both live and on-demand video evolve, the processes will also continue to get easier.

如果小熊队赢了世界大赛, 每一个人, 风扇与否, 我会看现场直播, and will be eager to watch it over and over again.

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