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2013 Online Video Executive Prediction: omNovia

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网路广播事件, meaning virtually sharing the live experience and not only video streaming, is going to play a major role in the upcoming years. The notion of event will evolve to simultaneously include physical and virtual similar to the way the term marketing has come to indicate offline and online marketing activities.

使用当前可用的交互式工具, live event webcasting in 2013 should not be simply restricted to streaming video of a live event to a website. Video streaming is a modern simulation of TV broadcasting, 哪种方法虽然更划算, 不会带来更多的好处吗. While it shows what is happening at a remote location, 它忽略了交互性, 一个物理事件的基本成分. In 2013 we are expecting to see a significant growth in more interactive event webcasting.

在技术方面, we are primarily expecting the further development of faster video codecs as well as more mobile-friendly tools. H.265 is leading the list of codecs vying to become the next standard HD format requiring less bandwidth. Although we are expecting it to be further developed, we don’t believe it would be ready for prime time before 2014 mostly for logistics reasons. Support for mobile devices will be critical in 2013 as more computer users switch to tablets and smart phones. Creating an interactive experience on mobile devices will require more thoughtful design than a transposition of the PC or Mac interface.

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