YouTube Brass Pitch Google Preferred at Brandcast

YouTube 不太适合《百家乐软件app最新版下载》吗. While other video destinations pitch their best upcoming original content in the hopes of getting 做广告rs to sign on, YouTube doesn't have original content to pitch. 而不是, it reminds the audience that it's the site that creates dance trends for the rest of the world to follow, and it's the site that turns 13-year-olds broadcasting from their bedrooms into megastars.

"I’m excited because I believe in the power of video and the opportunity to change the way that people connect, 学习, 做广告, 分享, 和交互,苏珊·沃西基说, YouTube新任CEO. "And I believe we’re just getting started."

Besides selling its reach and influence, this year YouTube sold Google Preferred, a selection of the top five percent of YouTube's content. With so many videos on YouTube, 做广告rs must feel overwhelmed, unsure where to put their money. Google Preferred lets them know they're getting the most popular content in whatever category reaches their target audience.

"Google Preferred helps you navigate the top talent on YouTube,罗伯特·金科尔解释道, YouTube's head of content and business operations.

YouTube also promoted improved metrics and an audience guarantee. New partnerships with comScore and Nielsen will bring better measurements to buyers. +, Google Preferred buyers will get a 100 percent guarantee that their ads will reach the target audience.

感谢Google Preferred, YouTube现在很容易买到, 易于测量, and guaranteed to deliver your audience,Kyncl说.

Several speakers emphasized how "incredibly scarce" Google Preferred video inventory is, which often got a chuckle from the audience.

在去年的YouTube直播上, Dreamworks announced that it was acquiring the AwesomenessTV network. This year, it announced the launch of DreamworksTV. 今年夏天, Dreamworks TV is a children's channel that will offer animated and live action shows. 而不是通过有线电视发射, DreamworksTV is launching on YouTube because that's where the audience is, Kyncl说.

让大家明白YouTube的力量, the audience of over 2000 at the Theater at Madison Square Garden heard plenty of inspiring YouTube success stories, 还有美妙的音乐, 太. Reps from SoulPancake, Vice, and Pepsi spoke about how their brands grew with YouTube. Janelle Monae kicked up the energy with her song "Dance Apocalyptic," and Pharrell closed the show with "Happy."