愚蠢的举动 Acquires M-Go, Will Bundle Downloads With Ticket Sales
Movie downloads are now a value-added perk. Friday, movie ticketing service 愚蠢的举动 announced that it is acquiring transactional video-on-demand (TVOD) service M-Go for an undisclosed sum. 愚蠢的举动 is a part of NBCUniversal, while M-Go was owned jointly by Technicolor and DreamWorks Animation. This is 愚蠢的举动's first move into the streaming space, but it made the purchase to boost its theater ticket sales.
"We're excited to start working with our studio and exhibition partners to bundle theatrical tickets and home entertainment products in the form of 'super tickets,' gifts with purchase, and other promotional offers," says 愚蠢的举动 president Paul Yanover.
The move could be a sign of how challenging the TVOD market is, with subscription video-on-demand (SVOD) services filling viewer's evenings, and several well-funded competitors—such as Apple iTunes, 谷歌玩, and Walmart's Vudu—going after the same consumers.
M-Go's office is currently in Culver City, 加州, but will move to 愚蠢的举动's West Los Angeles location. Some M-Go employees were hired by 愚蠢的举动, and some were laid off, The Hollywood Reporter notes.
Earlier last week, streaming TV service FilmOn acquired TVOD service CinemaNow for an undisclosed amount. CinemaNow was started in 1999 by a group that included Microsoft, Cisco, and EchoStar. Thanks to FilmOn's agreement with Lenovo, the PC-maker will include CinemaNow apps on its computers.
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