Destiny Media Announces Successful Testing of Cross Platform Streaming Video Prototype
New Video Format will Stream from a Web Server to Computers and Smart Phones Without Transcoding
不列颠哥伦比亚省温哥华(2012年2月27日)
Destiny Media Technologies (TSXV: DSY) (OTCQX: DSNY) is pleased to provide an update on development of its second generation playerless streaming video solution, which will eliminate the need for publishers to maintain separate streaming hardware and various video formats to reach their audience.
Destiny has developed a single video file format that acts like any other web object, streaming directly from a web server and rendering directly by the browser without a player plug-in. The technology is working well across a wide number of computers and smart phones, 包括苹果, 窗户, 安卓, iPhone, iPad, Blackberry and any other recent device that is standards compliant. Video playback is at twenty-four frames per second and at similar quality to competing offerings. The company is currently building out the prototype solution into a mass-market product. A soft launch of the commercial product for sale to select early customers is expected by April.
不像Destiny的跨平台文件格式, which streams natively to a wide range of devices directly from the web server, other solutions require video files to be transcoded into a variety of formats and require different streaming servers to host each version of the video. 当访问者到达站点时, the web server must detect the type of smart phone or operating system, then direct them to the corresponding streaming server and the corresponding file. These streaming servers are often outsourced off site to third party providers at great cost. 每一个服务器都需要维护, licenses have to be purchased and patent fees have to be paid. Although the process is seamless to the site visitor, 幕后故事, the digital alchemy is expected to cost the industry up to $1.60亿年 annually by 2014 according to a 2007 report by Frost and Sullivan.
流行的视频播放器，如窗户 Media Player, Quicktime and 闪光 are implemented in different versions for each operating system and in the case of mobile, can require that they are explicitly supported ahead of time by the device. 在苹果公司网站上发布的一封诚挚的信中 2010年4月 (http://www.apple.com/hotnews/thoughts-on-flash/), 史蒂夫•乔布斯, 苹果公司的创始人, explained why he will not allow the most popular video format, 闪光, iphone和ipad. In 2011年11月, Adobe announced that 闪光 was completely abandoning mobile http://www.《百家乐软件》Magazine.com/gadgetlab/2011/11/adobe-kills-mobile-flash/
The industry attempted to standardize on a common format as part of the new HTML 5 browser standard, but their negotiations were unsuccessful and the standardization never came. 最有可能成为视频标准的是H.264易发生专利纠纷. On 2012年2月22日, Microsoft Deputy General Counsel accused Google of trying to kill video on the web by holding back proprietary patents.
http://blogs.technet.com/b/microsoft_on_the_issues/archive/2012/02/22/google-please-don-t-kill-video-on-the-web.aspx
这个行业正处于完全不稳定的状态, as content owners search for a cross platform standard that is safe and secure and protects their intellectual property, 同时尽可能地接触到最广泛的受众. On 2月23日, the Register noted that the standards body is exploring DRM solutions that a Google employee called unethical. http://www.theregister.co.uk/2012/02/23/microsoft_google_netflix_html5_drm_infection/ The reason that the industry is pursuing such complicated, 侵入性解决方案是目前的趋势, streaming is treated as a non standard appendage to the elegant, standards based HTML web format and because it is on the outside of the content owner's web server, 它很难控制和保护. DRM is much less intrusive and more effective when the video file is located on the publisher's own web server in a single format.
演示仍未公开, but can be arranged privately on site at Destiny's offices by request.
关于命运传媒科技有限公司.
通用, EMI, 华纳, Sony and one thousand other labels use Destiny's secure distribution service to deliver most of their pre-release music to radio, 在线零售, DJ的, 体育场馆, 记者和贵宾. Destiny's instant play streaming includes internet radio, 网络电视, 在线调查和新的云和移动产品. 专利包括水印, peer to peer locking and pending cross platform playerless streaming video.