SeaWell网络 & BlackArrow Partner to Enable Monetization of Multiscreen TV with Targeted Advertising
SeaWell and BlackArrow have joined forces to solve two of the most pressing issues facing pay-TV providers as they expand content availability from linear and on-demand television to new IP platforms: improving the user experience by delivering a seamless
多伦多(5月22日)
SeaWell网络公司., leader in multi-platform video delivery software for network operators, today announced successful integration with BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, and the debut of their combined technology at 有线电视节目 5月21日至23日在波士顿.
SeaWell and BlackArrow have joined forces to solve two of the most pressing issues facing pay-TV providers as they expand content availability from linear and on-demand television to new IP platforms: improving the user experience by delivering a seamless stream to any device, and bringing new monetization opportunities through more relevant and timely ads.
“The collaboration of BlackArrow and SeaWell will help ensure that users are delivered relevant ads in a way that makes them easier to watch,苏珊·乔治说, 销售高级副总裁, SeaWell网络. “I am confident that our technologies will result in higher CPMs and more revenue for network operators.”
SeaWell的核心产品 光谱™, creates a TV-like experience where advertisements are stitched into one continuous adaptive bitrate video stream. This approach raises completion rates and disables ad-skipping software.
The SeaWell-BlackArrow integration streamlines the ability of pay-TV operators to dynamically insert advertising into linear or time-shifted content that is viewed on TVs, 平板电脑, smartphones and other IP devices. The joint solution leverages SeaWell technology to eliminate the need to create multiple interfaces and streams for different devices and video formats, and uses the capabilities of the BlackArrow Advanced Advertising System to determine ad payloads, 决策和报告.
“The availability of timely and meaningful ads drives the long-term success of pay-TV operators’ multiplatform strategies,克里斯·霍克说, 高级副总裁, product management for BlackArrow. “Working together with SeaWell网络, we help operators and programmers to ensure that advertising business models on New Television platforms keep pace with shifts in viewing behavior.”
SeaWell and BlackArrow will be demonstrating targeted ad insertion at 有线电视节目 2012, 发生在波士顿, MA, 可能研讨会. Demonstrations will be showcased in BlackArrow’s booth #ES-27 and SeaWell’s booth #2051.
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关于黑箭公司.
BlackArrow is a leading worldwide provider of advanced advertising technology for New TV platforms. The company’s solutions are designed to expedite advanced advertising within video content on any platform, enabling pay-TV operators and content providers to maximize advertising revenues. 黑箭是私人控股公司, and backed by Cisco Systems (NASDAQ: CSCO), 康卡斯特公司, 英特尔投资(NASDAQ: INTC), 梅菲尔德基金, 摩托罗拉风险投资(纽约证券交易所代码:MMI), NDS集团有限公司., Polaris Venture Partners and Time Warner Cable. The company has offices in New York City and San Jose, California.
关于SeaWell网络
SeaWell网络公司. is the leader in monetizing multiscreen TV thanks to its industry first, per-user ad insertion solution. 光谱™ gives pay TV providers unprecedented network-side control while reducing delivery costs through format rationalization.