虚拟视频峰会 定于5月6日
当逮捕 宣布 it wouldn't be holding its annual conference and trade show in Las Vegas, exhibitors scrambled to figure out how best to get their messages to customers and the media. Since the announcement in March, dozens of companies have held their own webinars and virtual 事件—in fact, your email inbox has probably been inundated with invitations. NAB itself put together the NAB Show Express, and other in-person 事件 are going online, including our own 流媒体 East Connect 下个月.
One of the most interesting virtual 事件 to emerge from the chaos is the 虚拟视频峰会. 定于5月6日, it grew out of discussions among a group of NAB exhibitors that began before NAB even 宣布 its change of plans. "The onset of COVID-19 and the wave of event cancellations had a number of us talking,克里斯·霍根说, chief revenue officer of System73 and Kuno, and the organizer of the 虚拟视频峰会. "All of us had clients trying to consider what the world, 事件, and business would look like in a virtual world. [NAB is] one of several big opportunities for us to buy, 出售, 建立关系, and explore new technologies. So we started asking what we might do."
After discussing various marketing initiatives, this group of technology and solutions providers, calling themselves the Video Technology Consortium, decided they would try to "lead by example"—after all, this is the streaming media industry—and put on a virtual event. One member of the group, Red5职业 CEO Chris Allen, had worked with up-and-coming virtual event provider Hopin, and the group was able to work with Hopin to pull the event together in under 30 days.
"We are all excited to experience a video-based virtual conference with a main stage, 会话, 展位, 和网络,霍根说。. "The belief across the group is that this will become a common new type of conference and event format. Live 事件 will return, virtual 事件 will rise, and the overall pie will grow. As a group of video technologists, we felt something of a duty to lead by example and show that running a virtual event isn't intimidating. The costs were reasonable compared to in-person 事件 and save both exhibitors and attendees time and travel. (The introverts in the group have been loving it)."
While 事件 like 流媒体 East Connect emphasize editorial-driven content and include a sponsor component, 事件 like the 虚拟视频峰会 offer buyers a chance to learn about vendor solutions in a cohesive, concise manner—more than a dozen companies will show off their stuff on the "main stage,然后提供Q&A 会话 in "breakout rooms" and have representatives or pre-recorded videos available in "virtual 展位." The entire event is less 4 hours long. (I'll be presenting a session myself, talking about what attendees can expect at 流媒体 Connect.)
登记 是免费的, and the Hopin platform is browser-based, so attendees won't need to download anything to view the 会话 and participate. The event will run from 11 a.m. 到3点.m. 5月6日星期三.
Here's the full list of 虚拟视频峰会 participants:
Companies and Suppliers Mentioned