如何发展内部视频能力，第3部分:基于云的视频内容管理

In Part 2 我们关于开发内部视频能力的最佳实践的5部分系列的一部分, we discussed staffing and budgeting. A key component of the budgeting picture is technology, which may require significant investment, 这取决于你计划在组织中使用多少视频，一旦你启动并运行, 在本节中，我们将重点介绍用于多点内容创建和分发的基于云的技术.

When you begin exploring your technology and equipment options, and planning related investments, you need to answer two questions:

1. What will I need for video capture and creation?
2. What is my video distribution strategy?

你的大部分技术投资将落入以下类别:视频捕捉和创作, media management, and content distribution. 你需要投资并使用不同的技术和设备来支持视频制作和发布的各个领域.

Online Video Platforms

As for publishing and distribution, 你会想找一个在线视频平台(OVP)来满足你的专业视频发布需求. You can get started with an OVP for as little as $500/month. At videoBIO, we work with Kaltura. Kaltura的媒体管理和分销服务起价为500美元, but their services scale up to $5,000+ for major content producers like NBC. I highly recommend investing in an OVP.

Video Capture and Creation

接下来要看的是视频捕获和创建技术. ovp通常从事分销和管道业务, 但在你开始分发视频之前，你实际上需要捕捉视频. 如果你在公司不同地点的不同部门工作, or outsourcing any part of the content creation process, 您将需要一个基于云的视频内容创建，以促进组织内的多点捕获.

你还需要一些工具来帮助他们像专业人士一样开始制作内容, 从脚本管理到提词器到网络演示和分发.

正如我们在第一部分中谈到的，如何装备你的工作室, that can range anywhere from $1,500 to $25,000, depending on the kind of studio that you want to build, and certainly we've seen studios that cost $250,000 and up in the millions.

Media Assets

你还需要确定免版税媒体资产的来源. Any time you create a video, 你将需要拉入素材和图像等资产, graphics, and music. There are lots of online resources to choose from; one of my favorites is videoblocks.com. 每年支付99美元，你就可以无限制地访问库存素材、图形和音乐. 这是一种非常便宜的投资，可以用来建立你的资产库. 其他知名网站，如shutterstock，也提供大量的素材库和图片库.